The American National Basketball Association (NBA) will launch a brand-new mobile app. The brand new NBA app will allow fans to access live games, on-demand content behind-the-scenes footage and original programming exclusive to the app. It will also include long-form programs as well as docuseries.
Alongside the brand new mobile application The professional basketball league has also launched an all-new membership program known as “NBA ID.” When you sign up for membership gives members access to ticket sales as well as sweepstakes-style NBA Pick’Em fantasy games that offer rewards, exclusive voting for members as well as other benefits and promotions. NBA ID registration is completely free at no cost.
“The new app and platform were designed to assist the league as well as the 30 teams develop direct relationships with NBA fans across the globe. It’s about bringing the thrill of the NBA to fans who are passionate about the platforms and devices that they use the most,” said Chad Evans, SVP.
The brand new NBA app will combine two of NBA’s direct-to-consumer products: NBA League Pass as well as NBA TV. Its NBA league pass’s basic package is priced at $14.99 monthly and $99.99 for the whole season. The premium package starts as $19.99 per month, or $129.99 for the whole season. NBA TV will be included when you purchase an NBA League Pass.
“We are extremely thrilled about the vertical experience we offer. We wanted to make the best from what’s currently available on social media across the most popular social networks and see what’s impressed our users which is vertical content. It doesn’t matter if it’s stories you swipe through or even a more vertical feed that you swipe over,” said Andrew Yaffe, SVP, head of social, digital, and original content for NBA and indianexpress.com via a video.
Vertical content on the latest NBA app will feature content that is gameday-related, NBA teams, NBA partners, and basketball influencers. In addition to the social-style media, the users be able to access exclusive programs like Gold Blooded, Pass the Rock, Inside the NBA along with NBA Real Training Camp.
Gold Blooded is a seven-episode docuseries about the Golden States Warriors’ journey to become NBA champions at 2022. Pass the Rock is a multi-part show which follows the lives of the young stars both as they play and off. In the NBA is a weekly show featuring newsworthy events from the league. NBA Real Training Camp is show that provides the teams with a glimpse into their training sessions as well as interviews with coaches, players and front office staff.
It will also give users access to the NBA League Pass is expected to provide users with access to the NBA Vault, which contains lots of archived content that includes classic NBA games as well as old NBA Entertainment programmes.
