You might think that you’ve have found the easiest items and the “low-hanging fruit” in other words the right keyword phrases for your particular niche optimization of title and body text, and an XML sitemap. However, you’re unable to stand out from your competitors on the Google SERPs for the most sought-after keywords.
You might not have the time, or the resources at the moment to undertake an expensive overhaul to your site or even to make a commitment to SEO over the long haul. You might only require just a few minor changes that can aid in the process of moving the forward.
Look no further. You’re in luck because you won’t need a long period of SEO-related training to implement these tricks. They also don’t require lots of time or cost to implement. You don’t have to make major changes to your website. Intrigued? Let’s go on.
1. Link your home page’s authoritativeness to the most significant pages of your site
Your homepage naturally draws more links than other pages on your website. The most important aspect to your SEO strategy is to make sure that authority in your link is effectively delivered from your home page to the most important subpages. While Google is able to create JavaScript and AJAX more effectively than ever before but the best option is using plain HTML hyperlinks.
You’ve probably already made sure the most relevant category pages on your website are in the top navigation. What about putting the links to your most valuable products (or those you’d like to be on the top of the list) on your home page? In the event that you do not have any product pages, consider incorporating things like landing pages on the body of your page. Links within the body of a page generally have more weight than the navigational ones, particularly footer links.
Making clear and prominent hyperlinks is beneficial from a user-experience perspective in that it allows users to discover your top content quickly.
2. Stop using such huge images
The majority of websites I review have problems with big images on the home page. Many times, web designers or content creators do not consider the size of files or the resolution of images prior to uploading it to a webpage. They will not reduce any image down to its minimum size required for the webpage, neither do they save it in the correct resolution.
An image with a 600 dpi resolution that has been “resized” to make it small by using the width and height properties of the IMG tag isn’t simply unprofessional, it’s a blunder to visitors on your website. A large image (I’ve witnessed single pictures as big than 6 megabytes on the homepage page) could significantly slow down the time required for loading the site, affecting both your rankings as well as the users’ encounter (and consequently, your page’s efficiency in conversion).
It’s extremely easy to optimize the image to a size that is more manageable and then upload it. This is likely to be the most popular “quick hack” to improve your website’s speed.
Make use of a tool such as WebPageTest for a tool to test the size of the files of all elements of the page. (Or you could use to use the Developer Tools built into the Chrome browser If you’re a geek, such as me.) Make sure your images are checked, and then have your designers make them more efficient. The people who design the content and then upload it to adopt the habit of checking their image dimensions prior to publishing anything.
3. Verify that users aren’t connecting to pages that have 404s.
Find URLs that are showing a 404 page on your website and are pointing external links at the site. Google Search Console allows you to look at the 404 pages on your website to determine if they’re being connected to (and from the where). If you have an externally linked website that returns the error 404, fix it as soon as possible, because you’re losing the authority of your link every minute it is not fixed. Regaining that link equity and/or traffic is a “quick success.”
To check this out to do this, in Google Search Console, go to Crawl > Crawl Errors > Not Found, and then click on every URL that returns with error code of 404. Google will generally sort errors according to the most important and least significant, while those that are most important include ones that have external hyperlinks. When you click upon a link, click”Linked From” from the “Linked From” tab and it will reveal the URLs which link to the specific page. Be sure that these URLs have been 301 redirected to the next pertinent URL of your website.
4. Utilize this microsite, article, or even video you don’t have your main website
Articles, videos and microsites can be an excellent method to increase brand awareness and focus. If you’re hosting the content on third party domains, then you might be missing out on the SEO opportunity. After the excitement has died down then the content will hopefully be leaving with excellent hyperlinks. If those links lead towards a different site than your site’s main page it’s not gaining any SEO benefits.
Victoria’s Secret missed an opportunity when they were mentioned at their BuzzFeed front page in the article entitled “12 Ways Women Live Their Life Everyday That Make You Fearless,” because that article did not hyperlink directly to victoriassecret.com website. Therefore, all inbound links only benefitted BuzzFeed. If brand awareness isn’t your primary goal, then at an absolute minimum, you must have an inbound link to your website from the content syndicated.
The best choice, however from an SEO viewpoint is to host that content on your own website. Even then, you should look for ways to drive the traffic and authority of that material to one of your valuable pages and products.
5. Utilize forums and social hubs to discover relevant keywords and topics ahead of your competition.
Get a keyword that is valuable even before your competitors catch on by keeping track of conversations on forums and on social media within your industry. Are you aware of a frequent reference or a question that is asked repeatedly? Find a way of incorporating it into your website’s content or blog.
It’s not just helping to rank higher for the particular keyword or phrase however, it can also place you in an authority position through having the right answers to the questions everyone is asking. Being first with that information ahead of your competition will give you an edge not just in the realm of thought leadership, but also in terms of traffic and rankings too.
Sometimes, it’s possible to uncover terms that you didn’t think could be related to your product. For instance, a baby furniture retailer might think of “baby name” as a useful key word to target, even though they don’t have anything to promote about the topic. If the subject is marginally related, but is targeted by your audience, you should consider including it into your strategy for content.
6. Make your SERP listing by adding powerful snippets
Which of these do you prefer to click?
Snippets can be like placing a bow tie on the cute cat. Cute cats by themselves are wonderful and so are the first-page listings. Put bow ties on the cat then you’ll have something people can’t resist. Rich snippets of text are among my most-loved SEO techniques. When paired with an appealing Meta description as well as a title tag they can make your snippet stand out the other snippets. In this instance, if you’re searching for the perfect Slackline to gift to your partner who is outdoorsy You’ll be looking for a one that appears to is a top quality item from a reliable manufacturer.
Every rich snippet of information added to the search results can be a chance. The rating tells the consumer that your product is top-quality and is backed by satisfied customers who have purchased it in the past. The price and “in stocks” markers inform users of what they should know in order to buy your product of high-quality.
The additional product information and review stars will naturally draw the customer’s focus to your site and improve your click-through rate. These snippets will not increase your ranking however, if they are used to enhance the ranking your site already has, they’ll bring more people to your website.
7. Utilize the tools for analysis of links to search for the top competitors’ links
It’s a fact the importance of authoritative hyperlinks essential to achieving high Google rankings. The process of getting these links is where people are confused. One thing you can do is locate hubs that have links to numerous rivals. Hubs are websites which links to most prominent players in a particular area of. It can be a trade magazine as well as a review site as well as a blog or forum. Find such hubs using an instrument such as Majestic‘s “Clique Hunter” or SEOprofiler. Hubs already link to other sites and, therefore, it shouldn’t be a big leap to have them also link to you.
Find the websites that link to your competitors, look at them to determine which could connect to you (Not all of them will be logical to reach out to) Reach out to them. This is likely the simplest link building process you can undertake since the competitors you are competing against have performed the job of not just locating websites however, they also have to qualify them as being able to be able to link to websites similar to yours.
