With the Christmas season rapidly nearing, Google decided it was an appropriate time to unveil nine new tools and features for shopping. In the announcement, Google said the intent was to provide an immersive, more personal experience. Let’s get started.
1. Search for”shop” as the keyword “shop”
In the US When you type in the words “shop” in conjunction with the item you’re searching for, you’ll be able to access the visual feed of the products including tools and inventory of the product. The search-based shopping experience is currently expanding beyond clothing, cosmetics, electronics and many more to other regions, desktops and mobiles.
2. Shop for that look
This tool allows you to look at options of where to purchase the items you find in your search results. “Shop the Look” and “shop for the style” feature will show you hyperlinks to the specific item you’re looking for, as well as other pieces, and also where you can purchase the items.
3. Find out what’s hot.
A brand new feature within Search Trending Products displays items that are trending currently in a particular segment. U.S. shoppers will be in a position to utilize the new feature by autumn, however no exact date has been announced.
4. Shop in 3D
Google states that people use 3D images nearly 50% more often than static images. 3D images of home items have been launched earlier this year, and you’ll soon be able to view 3D images of shoes, beginning with sneakers.
To provide advertisers and merchants more access to 3D images, Google also launched a new 360-degree spin feature that is automated which can be accessed using an “handful” of still images. This new feature will be accessible in the coming months.
5. Help with purchases that are complex
A brand new buying guide will give you valuable insights into an area from a vast variety of reliable sources. If you’re looking to purchase a huge or expensive product The buying guide could give you details on the weight, material and features, dimensions and much more.
The latest buying guide was recently debuted across the U.S. and new insight categories are “coming very soon.”
