The SEO’s guide to Google Search Console

Monitoring the performance of your website will provide you with data on what’s important for your customers and how they’re locating your website’s content, and whether or not the content actually appears on search pages. Google Search Console is a collection of tools that are free and reports that will assist SEO owners and website owners professionals achieve exactly that.

What is Google Search Console? Google Search Console can help you manage your site

Google Search Console (GSC) provides a wealth of data for all types of websites and, in particular, for those that are representing brands and companies. It can assist you in determining what search terms people are using to discover your website and examine important metrics such as your position on Google searchresults, clicks, and impressions.

Additionally, you can make use of GSC to identify technical issues to ensure your websites are properly indexed and are available to people searching. GSC will also send you emails when it finds issues with your site and also notify Google once you’ve addressed the issue.

The options mentioned above aren’t the only ones to consider and are all vital aspects to maintaining your site so that it will continue to grow your brand or business. There’s a lot more GSC can assist you with however, first you’ll have to establish GSC for your website.

The process of setting the Google Search Console for your website

To begin To begin, visit this GSC homepage to go to the landing page and click “Start right now.” Once you’ve done that you’ll be required to log into the Google account you’d like to connect with your website’s Search Console accounts. If this is your first time you’ve tried Search Console, you’ll be asked to select the type of property you’d like to add either a domain property, or an domain property or a URL prefix.

A domain-level property gives you a an extensive view of the performance of your website, which includes every URL across every subdomain, each of HTTP or HTTPS.

The URL prefix property On the other hand is limited to URLs with a specific prefix. This may be a good option if you’re looking to track specific subfolders, like https://m.example.com/ for your mobile site, for example.

verification. A site’s GSC may contain a wealth of settings and information which you don’t want unauthorised users to gain access to and that’s the reason Google requires verification in the initial setup procedure. When you add a domain property, it will require you to confirm the site’s ownership by registering the DNS record to the domain name provider you useit is the sole way to verify the domain property.

After you’ve registered your domain, verify that your domain’s registrar is on the menu dropdown (shown in the above screenshot). If it is, click it to initiate the automatic authorization process. If your domain’s registrar isn’t listed on the list it’s necessary duplicate the TXT file (the line of characters adjacent on”copy”) “copy” option) then follow verification guidelines for your particular domain name provider. If the verification isn’t successful first time around, Google recommends that you revisit the process within a couple of hours, as the change could take a while to be effective.

If you chose to use an URL prefix property, instead of the domain property, you are able to determine the ownership of your site by using HTML uploads, HTML tag, Google Analytics tracking code, Google Tag Manager container excerpt, the mentioned domain name provider method , and other.

The Google Search Console’s top significant features

Once you’ve verified ownership of the site Once you’ve verified ownership, you’ll be able to access GSC for your website. It’ll look similar to this image.

The most important sections are Coverage, Performance Enhancements, Experience and Performance. It is essential to be acquainted with these sections/reports in order to use GSC’s features and data to benefit your website.

Reports on Performance. The tab Performance (located at the bottom of the right-hand side navigation) provides you with data which can help help inform how you plan your strategy for digital. Performance reports, as well as GSC in general, are a tool that is so flexible,

The most frequently used queries to find your website’s content.
Impressions (how often users find your site’s results).
clicks (how often they visit your site in the search results of Google).
Average CTR (the percent of impressions that led to clicking).
The position that your site’s ranking in the search results.