Nvidia Corp., the most valuable manufacturer of semiconductors in the US announced a new type of graphics processor that makes use of artificial intelligence to produce more realistic graphics in games.
Named Ada Lovelace, the new design is the foundation of its GeForce RTX 40 series of graphics cards, which was unveiled by the co-founder and chief executive officer Jensen Huang at an online launch event on Tuesday. The most expensive RTX 4090 will cost $1,599 and goes on sale on in October. 12. The other models available in November will cost $899 and $11,199.
The most expensive version of the processor will feature 76 billion transistors. It will come with 24GB of onboard memory in the RTX4090, making it among the most advanced chips in the field. Nvidia relies heavily on Taiwan Semiconductor Manufacturing Co. to manufacture the processor, using the so-called 4N technology. Micron Technology Inc. is the memory supplier. Nvidia has used Samsung Electronics Co. to develop Ada’s predecessor.
The latest technology is expected to accelerate the speed that cards create images by using the old method of knowing where pixels are on the screen, while simultaneously employing AI to imitate other. This is continuing the trend Nvidia is leading that allows computers to create images that appear more natural, by building them by using calculations of the direction of individual light rays.
This strategy could provide customers with an incentive to invest in new technologywhich is something Nvidia could benefit from right now. The chipmaker is currently suffering from an extreme slowdown in the demand for PC parts. This month, Nvidia reported much lower quarter-end sales than it had originally was expecting and also gave a poor projection.
Nvidia is forced to intentionally reduce its shipments in order to sure that its customers — mostly manufacturers of graphics cards that are sold as an add-in for computers with high-end specs have a chance to go through their inventory of unneeded inventory. The process is expected to be complete by the end of this calendar year. Huang claims.
The latest generation of technology, named for an 18th-century mathematician, who is believed to be to be the one who invented computer programming will make games more efficient and also gain knowledge from gaming. The knowledge will then be returned to Nvidia that will make use of its own computer systems to further enhance the software of its cards.
